Clicky

Delivering Simplicity

Use the Brain Science of Video to Tell Your Company’s Story … and Make the Message Stick. The dual-coding
theory of cognitive psychology reveals that stimulating both auditory and visual senses increases retention by 58%.
Watch the video below to learn more.

We’ve made over 450+ videos for 300+ companies in 15 countries and 10 different languages.
Here are just a few of the awesome companies we’ve worked with.

Studies show 58% increase in retention, dual coding theory the secret of animated video’s success.

Here’s how the dual-coding theory works: If you only stimulate the auditory sense, people retain a mere 10% of information. But when you stimulate both the auditory and visual senses, you end up with a retention rate of 68% (an increase in retention of 58%).

So why does this happen? It happens because when people are visual learners, images are necessary to help them understand the information. Auditory stimulation alone won’t cut it. But if someone is more of an auditory learner, then the words support the images. Images alone won’t do the trick.

Animated videos leverage dual coding to increase retention.

In a 60-second story, you want to combine audio and visual metaphors to not only reduce the amount of time it takes to tell the story, but to activate more long-term memory. When people retain information about who you are and what benefits you have to offer, the more likely they are to visit your website, click on a link, send you an e-mail, or give you a call.

Explain what you do … in 60 seconds

Are you having trouble simplifying your message and explaining who you are and why you’re
different? Or do you need a way to make a boring product or service engaging?

It’s easy to get lost in your own product or marketing, and lose track of how to communicate what
you do with your audience in a way that’s engaging. An explainer video will help you to:

  • Bring your product to life and connect emotionally with viewers
  • Tell your story in way that’s easy to remember
  • Explain complex concepts to customers in a simple and effective way
  • Come across as compelling and resourced in order to build credibility with prospects
  • Convey your value proposition quickly and clearly
  • Stand out from the competition with a video that explains what you do

So who is Switch Video?

The shorter answer is that we’re an explainer video company who has helped businesses and organizations like Facebook, IBM, HP, American Express, Bayer, Abbott, Edelman and Wunderman to clarify their message and simply and effectively explain who they are and what they do. That’s the shorter answer.

The longer answer is that we help businesses and organizations unlock their potential by taking their ideas and turning them into understandable stories they can share with the world. These are the stories that turn businesses from small companies operating in a basement to the next Dropbox or Facebook. Our mission is to help organizations like yours distill what they do into a simple message that connects with customers and unleashes the full potential of their idea, business, or product.

Whether you need a video in 5 weeks or you’re just getting started with your research, we’re ready to help. Get in touch today to get a quote and schedule a FREE consultation.

Get a FREE Quote Today

Whether you need a video in 5 weeks or you’re just getting started with your research, we’re ready to help. Get in touch today to get a quote and schedule a FREE consultation.

Get a FREE Quote Today

Our Proven, 5-step Process.

At Switch Video, we produce all of our explainer videos using a proven 5-phase process, from
the initial ideas and concepts, through to the final delivery.

1. Discovery

Upon completing our creative brief, we’ll start to develop initial concepts for your video.

2. Script Writing

A professional script writer drafts your script and works with you to review and make edits as necessary.

3. Storyboarding

A visual story is developed to help explain your message using colour, imagery and visual metaphor.

4. Animation & Review

The final review stage gives clients an opportunity to give feedback on transitions, timings and general animations.

5. Delivery

Your video is sent to post-production for final touches and then compiled in multiple formats.

Whether you need a video in 5 weeks or you’re just getting started with your research, we’re ready to help. Get in touch today to get a quote and schedule a FREE consultation.

Get a FREE Quote Today

Whether you need a video in 5 weeks or you’re just getting started with your research, we’re ready to help. Get in touch today to get a quote and schedule a FREE consultation.

Get a FREE Quote Today

Our Three Promises to You

Switch Video is a customer service business. Our goal is to develop a great process for our clients that helps us to work together to get the best results possible. Ultimately we aim to exceed every clients expectations and have it all happen before the deadline!

To help guide us I developed 3 Promises that we make our clients so that they know what to expect from us.

We will set reasonable timelines and meet them.

We won’t promise what we can’t deliver.

We will keep you informed.

It is important to know where things stand, so we will keep you up to date.

We will complete all aspects of the job.

You won’t have to ask twice.

See for yourself.

Switch Video gets to work with some amazing clients and we’re fortunate to have the chance to
work with them and show off their new videos to you.

 

Porter Novelli
NCR
Unroll.me
Mesh
eDoc
Xerox (2)

From the blog.

Learn about animation, video marketing and the related brain sciences.

Featured Video of the Week

TweetUp Simplified, June 14, 2013

Switch Video’s Recent Work

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How story and metaphor combine to create an effective explainer video

Using animated video allows companies to effectively explain complicated ideas quickly.

April 9, 2014Read more

Have pricing questions?

We would love to help answer them for you. Tell us a bit about the project to help us get back to you sooner.
You can reach us a couple different ways:

By Phone: Call 1-800-991-0903

By Chat: You can also chat with us on the website
(In a few seconds a chat window should show up in bottom right corner. Unless we are all offline.)

Or you can fill out our contact form below and we will get back to you right away.